About Us

Who We Are

A solid foundation

Rapid Reel is a family-owned hose reel manufacturer. Founded in a rural Nebraska farming community, our roots and Midwestern virtues run deep. We understand the meaning of hard work and the value of quality tools, equipment and service, and we’ve built ourselves on those principles to grow into one of the most recognized and respected hose reel brands in North America.     

When you buy from Rapid Reel, you’re buying everything we stand for: integrity, honesty and a strong commitment to the highest performance products and outstanding customer support. 

“Necessity is the mother of innovation”

We’re problem solvers. Unattractive, fragile hose reels were a hassle for users, so we set out to build products that make life easier while maintaining the highest standards of style and rugged durability. When it comes to hose reel ingenuity, innovation and style, the Rapid Reel engineer team has proven time and again that they are more than designers – they’re pioneers. Many of their revolutionary, trend-setting designs have resulted in patents and patents pending.

“You get what you pay for”

We’re not the price leader. Instead we focus on exceptional quality. Rapid Reel products are specifically designed for those who appreciate unparalleled durability and craftsmanship and are willing to pay a fair price to get it. If you’re weary of marginal quality, disposable products, then take solace in a Rapid Reel: the most reliable and durable reel available with an industry-leading warranty. Our customers agree, and have shared their opinions in our product testimonials.

“A customer not served is a customer not deserved”

We don’t view our relationship with customers as merely transactional. We’re a “first-name-basis” type company; it’s who we are and part of our small town DNA. To help our customers develop a lifetime relationship with us we back our world–class products with superior customer service representatives who are courteous, knowledgeable and responsive to your questions and requests. When you call, you’ll speak to a Customer Service professional – not an automated phone system – who is ready to assist you with any need or problem. E-mails are responded to in a matter of minutes, not days. So regardless of where you’re located, with Rapid Reel you’ll experience Midwestern hospitality at its best.  Rapid Reel owners who have needed assistance share their experiences in our customer service testimonials.