About Us

Leadership

Mark Eley

President/CFO
With an accounting background and a Masters in Computer Science, one shouldn’t be surprised that Mark’s attention to detail is pretty high. These skills have served him well as company president, a position he took over upon his father’s retirement in 2000. Throughout the history of the company, Mark has not only been instrumental in strategic planning, but has also given departmental oversight to finance, risk management, purchasing and information technologies. Mark has been with Rapid Reel since 1990, when he helped co-found it with his father and two brothers.

Warren Eley

VP – Sales & Marketing
Communications with the company’s customers, whether it is with dealers or end-users, has always been at the heart of Warren’s interests and experience. His responsibilities focus on overseeing all marketing, direct sales and customer service activities. He has served as president of the Cleaning Equipment Trade Association (CETA) – an association of over 400 dealers, manufacturers and suppliers serving the pressure washer industry throughout North America. Warren has been with Rapid Reel since 1990, when he helped co-found it with his father and two brothers.

Craig Eley

VP – Production & Engineering
Unlike most, Craig never lost his youthful fascination with how things worked. Eventually, his passion for understanding transformed into radical creativity and became the driving force behind the company’s revolutionary product designs and manufacturing processes. From the beginning, every product design has had Craig’s fingerprint on it. Along with product R&D, he also supervises all production, quality control and fulfillment operations. Craig has been with Rapid Reel since 1990, when he helped co-found it with his father and two brothers.

Scott Jelinek

Customer Service Director
Growing up in small town Nebraska, Scott learned firsthand what great customer service is all about and is dedicated to ensuring every Rapid Reel customer experiences that same level of support. Having been with the company since 1997, Scott is a seasoned customer service veteran who has become the “go-to guy” for the really tough questions. His leadership responsibilities cover every aspect of customer service including phone, e-mail and web support, as well as outbound trafficking.

 

Kathy Avila

Finance Director
In a field that leaves little room for error, Kathy’s leadership and meticulous financial skills have been a great benefit to the company since she joined it back in 1997. With a strong background in finance and accounting, her responsibilities cover virtually every area of the company’s finances including A/R, A/P, and financials. Kathy’s talents also play a significant role in human resources.